Business Pages on LinkedIn can be created businesses whose owners own the company domain, web site or by companies and have an address. Oftentimes individual direct marketing reps I don’t qualify though I do understand some leaders who’ve established their own LLCs and run a standalone brand – This guide is directed to those who’re the creators of the direct selling businesses or for general contractors or small business owners who’re able to make and promote a business brand for themselves. It appeared like a great idea when Business Pages were introduced by LinkedIn. Many of us were eager to have a way to distinguish our company presence.
We can send articles and links from the voice of the business, and attract new followers. The problem was there wasn’t any way to share the page or to invite our connections to follow the page. To the Business Page LinkedIn has made improvements over time and they are as of the writing testing out management panel and a revamped layout to upgrade them. There’s still no logical and simple way.
Here are ways you can attract individuals to follow your Company Page in order that you could rely on exposure for your business more than your private profile if that’s your desire:
- Make it possible to get them when they visit your website. For example, if you have a WordPress Website, simply copy and paste the code into your web design where you want it, for example, in a text widget on your sidebar.
- Similar to Facebook, the more intriguing content you post their more likely your existing audience will see that and such as or comment. The more involvement you get, the higher the probability that your existing follower’s connections will also find the post as a piece of latest activity in their feed. Post a wide range of types of content like links to articles, plain text status updates, or videos and images with accompanying captions. Use their Share button to their right of their Follow button on top of your company page. Share to your other social channels, or split as a public upgrade or group post, with an accompanying caption.